Golling Automotive Group


Golling Auto Group is proud to be one of the premier auto groups on the east side of Michigan. The award-winning auto dealership believes in showing each person who walks through their doors the “Golling Difference”. Since 1966, Bill Golling has been fulfilling his passion working in the car business and serving the community.

Golling trusted CGE Energy to improve their customer’s evening car-buying experience by upgrading four of the dealership’s parking lots to energy efficient Cree LED lighting. The upgrade includes Golling locations in Lake Orion, Bloomfield Hills and two in Waterford, Michigan.

CGE Energy reducing the dealership’s energy use by 79%. The overall number of fixtures used decreased by 20%, from 413 to 345. CGE helped qualify Golling to receive $57,885 in energy rebates to reduce the total project cost.

The Golling Automotive Group is also part of CGE Energy’s R.A.M.P Lighting Maintenance program. CGE Energy covers 126,000 square feet of Golling’s interior showrooms as well as all exterior lighting. This worry-free lighting maintenance service enables Golling to focus on their customers and not repairing burnt out light fixtures.

“I am very pleased with the light levels and how the lighting looks,” said Joe Ellsasser, General Manager at Golling Automotive Group. “We’re saving money from day one, and we’re doing it in a very environmentally responsible way.”

Energy Saving Results

After CGE Energy completing a lighting upgrade at Golling’s four auto dealership locations, the Golling Automotive Group will realize a 14-month return on investment with an average monthly energy and maintenance savings of $13,052. The combined projected energy cost savings are $1,425,494 over the next 10 years.

See All Case Studies

Business Segment(s)


10-Year Energy Savings

Before: $1,804,423

After: $378,929

79% Savings